lessons learned in online selling
etsy, funky box studio, funky print studio story, tips and tricks

Lessons learned in online selling after 2 and a half years

Several days ago i read a very compelling article on Cristina’s blog about lessons learned after several years of freelancing (a lot more than my 2 and a half years of online selling!). I thought it would be interesting to write down my own most important lessons learned in online selling as an answer to Cristina’s post.

lessons learned in online selling

At the beginning of 2013 we bought our first piece of machinery: our die cutting machine! She looked like one of those ancient buried treasures; she needed a whole lot of love to get back to a functional state… A whole lot! Now we pretty much have our own fully equipped printing house: letterpress printing machines, paper guillotine, polymer plate making machine, paper drilling machine, paper folding machine… Am i forgetting anything? Well, the point is, we’ve managed to grow. I honestly have no idea if growing this much is enough, not enough or a lot. However, the journey so far did teach us a lot.

1. Success will never happen overnight

Cristina’s first lesson also deals with time frames. I believe this is by far the most important lesson i’ve learned about online selling, but i think it basically applies to any new business. It will not get successful and profitable overnight. When we opened FBS i kept reading forums where people shared their selling experiences; a lot of them stated that it took an average of at least 3 months to get their first sale. So from that point on it’s just a constantly increasing battle to sell more.

In our case it’s an even bigger struggle since we both have day jobs as well. So growing our studio while keeping full time jobs is a lot of work. But we’re slowly and steadily getting there.

2. Communication is the most important detail of online selling

Good communication is the key to online selling. Saying “thank you” and “sorry” is extremely important. Explaining each detail as well as possible is also just as important. People can only see photos of what they’re going to buy, so naturally there could be a bunch of questions. Communication could help close a lot of deals with potential clients, but it can also be your downfall if not done right.

3. Photography skills are needed

As mentioned above, people can only see photos of what they’re buying from you. That means your photography skills will have to be constantly polished so that the quality of your item’s photos will keep on increasing. For me, this is my all time nemesis. You can always call in a professional product photographer if you can. Good photos are bound to increase sales. The lessons learned in online selling will always include a whole chapter for photography.

4. Promote constantly

As the saying goes: “Seldom seen, soon forgotten.” You will need to promote your shop / business / items as often as you can, and yet not so much that it gets aggressive. There’s a limit to everything and it might actually backfire! Use social media well. Figure out which ones work best for your niche and promote there constantly.

5. Remember to breathe!

I agree with Cristina on this one also. Overworking yourself is not ok in any way. It affects your mental and physical health, your family and your family life. Take breaks, go on vacations, one day trips, take a walk in the park, walk barefoot on grass, get a drink with friends, play some badminton, cook with your kids, breathe! Take a chance to unwind from time to time.

Well this is it; these are my most valuable lessons learned in online selling.

The Funky Studio team wishes you, as always, a colorful day!

an2

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etsy, tips and tricks

Dos and don’ts of online selling. Tips and tricks for online sellers

Dos and don’ts of online selling is a highly debated topic. Online selling has its benefits, but in order to be successful there are certain basic rules that sellers should be aware of. Well maybe “rules” is a little harsh, so i guess guidelines should be more acceptable. We shall call them “the dos and don’ts of online selling”.

When we opened our packaging and paper supplies etsy shop i did do some research beforehand and even tried approaching a few experienced sellers in order to get some tips. Now, more than two years and several hundred sales later (those intermediated through etsy), i can say i’ve dealt with plenty different situations and plenty different clients. Also, maybe the most interesting thing of all, i’ve gotten to see and hear plenty sellers’ opinions.

dos and don't of online selling

Probably the most important DON’T for online sellers is: DON’T be rude to your clients! No matter what, you can’t be rude to your clients. Of course, there will be times when clients are unreasonable, that’s a given (you can’t satisfy them all!), but the way you handle these situations is very important.

DON’T reply right away! It’s very frustrating dealing with difficult customers; you are very well aware of the time and effort you put into creating your items, so it’s only natural to feel hurt, but being rude to those clients would actually do more damage to your shop than help in any way. Think it over and only reply once you’ve calmed down. “Sorry” and “thank you” are a huge part of dealing with such situations, so DO use them! Yes, even if the client is obviously unreasonable, they don’t say “the client is always right” for no reason. You might feel inclined to disagree thinking: how could i possibly apologize and be thankful to a client who is rude from the get go? Yes, DO start your message by thanking the client for the feedback (even though negative) and apologize for the fact that your item is not exactly what was needed. Grit your teeth and DO that. It will be a lot better on the long run. It might actually change the client’s opinion in fact. On the other hand, if you’re rude back, the whole situation would just escalate.

– if you’re an etsy seller dealing with a public negative review, it is even more important to use diplomacy. I did talk about etsy reviews a while back so you can find more information about this over there. It is safe to say that difficult customers are not that many, so for the majority of normal, regular customers it will be important to see how you manage a not so favorable situation. These potential buyers will read your reviews and if there are unreasonable comments, they will also realize that. But they will also see your replies and if they are rude, the fact that the initial comment was unreasonable will not matter as much. If, on the other hand, you did use those “thank you” and “sorry” words, the potential buyers will know that they’ll be dealing with professional people

DO communicate! No matter what the situation is, DO reply to your clients / potential buyers. DON’T leave issues unsolved and try to find solutions that work for both parties.

DON’T lie! If you’re having difficulties with the deadlines, try to explain it to your clients the best way you can. DON’T tell your clients their items have shipped if they actually haven’t. Provide accurate information and accurate photos of the items you’re selling.

Well i’m pretty sure we’ll be having other similar posts as there are many DOs and DON’Ts in online selling, but the ones above are, in my opinion, the most important ones. Please feel free to add your own DOs and DON’Ts based on your own experiences!

The Funky Studio team wishes you, as always, a colorful day!

an2

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